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Master of Science in Marketing

English School of Business

Beograd
Marketing i PR
Master studije
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na upit
2 semestra
Engleski

O programu

New program from Edinburgh Business School

As a busy and ambitious professional you may want the range of skills and expertise that Master program can provide, but do not have time to accommodate the schedule of a less flexible Master program. That is why English School of Business chose to become Approved Learning Partner of Edinburgh Business School, institution which created the world's second most popular long distance MBA program according to Financial Times.

The MSc in Marketing equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the program is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

Passes are required in five core and four elective courses.

Core courses

  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research

Marketing specialist elective courses

  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

Exams are taken in written form and last 3 hours, British Council is responsible for the regularity of examination, and all works are evaluated by EBS. Diplomas and certificates are awarded by Heriot-Watt University.

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